{"id":37,"date":"2009-11-06T13:32:39","date_gmt":"2009-11-06T13:32:39","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=37"},"modified":"2010-02-23T13:33:08","modified_gmt":"2010-02-23T13:33:08","slug":"measuring-engagement","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/measuring-engagement\/","title":{"rendered":"Measuring Engagement"},"content":{"rendered":"<p>Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: <a href=\"http:\/\/econsultancy.com\/blog\/4887-35-social-media-kpis-to-help-measure-engagement\" target=\"_blank\">http:\/\/econsultancy.com\/blog\/4887-35-social-media-kpis-to-help-measure-engagement<\/a>.\u00a0 As my focus is on \u2018product engagement\u2019, I have been thinking about how that fits into other activities that express a viewer\u2019s\/user\u2019s interest level.<\/p>\n<p>Joerg from Unisfair mentions the Unisfair Engagement Index, an attempt to measure engagement in virtual events\u2013another\u00a0 interesting concept.\u00a0 It seems like a useful endeavor to focus on a grouping of interaction opportunities \u2014 like a virtual trade show \u2014 and then distill the engaging elements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: http:\/\/econsultancy.com\/blog\/4887-35-social-media-kpis-to-help-measure-engagement.\u00a0 As my focus is on \u2018product engagement\u2019, I have been thinking about how that fits into other activities that express a viewer\u2019s\/user\u2019s interest level. Joerg from Unisfair mentions the Unisfair\u2026 <span class=\"read-more\"><a href=\"http:\/\/www.eqsim.com\/blog\/measuring-engagement\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/37"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":1,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":38,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions\/38"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}