{"id":282,"date":"2011-07-06T10:55:34","date_gmt":"2011-07-06T14:55:34","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=282"},"modified":"2011-07-06T02:19:58","modified_gmt":"2011-07-06T06:19:58","slug":"how-simulation-supports-an-experience-at-the-center-of-content-marketing","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/how-simulation-supports-an-experience-at-the-center-of-content-marketing\/","title":{"rendered":"How Simulation Supports an Experience in Content Marketing"},"content":{"rendered":"

It’s been awhile since my last post, but I really haven’t seen anything that has caught my eye enough to comment on. \u00a0Of course I am also involved in my super-secret project, called SimsUShare<\/a>, and then taking care of regular business and such hasn’t left me a lot of time for exploring. \u00a0In a few months, I will begin talking about SimsUShare and why I believe it will be the next generation in product marketing (hint: it’s about making simulations easier to build, change, share, and deploy).<\/p>\n

Today I came across an intriguing post entitled “What Content Marketing is Really About<\/a>“, by Robert Rose<\/a> at the Content Marketing Institute<\/a>. \u00a0In his quest to explain what ‘Content Marketing’ is about, Robert boils it down to:<\/p>\n

The content marketing process is\u00a0really<\/em> centered on marketers becoming better storytellers. Our jobs are to create a lasting impression with our content with the goal of maintaining or changing behavior.<\/strong><\/strong><\/p><\/blockquote>\n

As I’ve talked about in other posts, I am convinced that simulations lend themselves naturally to develop compelling content that helps tell a story, because they can provide a vivid environment in which stories can be set, even stories that the viewer helps to ‘write’ (albeit in a directed way, “Successful selling by using simulations o put your prospects in their own (future) success story<\/a>“). \u00a0Robert suggests we have to consider how each piece of content fits into an overall theme, into a picture of the kind of story (the ‘theme’) we want to tell about our product(s).<\/p>\n

This led to me to think about a conversation I had this past weekend with my cousin Wyatt, a film editor who recently completed editing a major 3-D movie. \u00a0I was wondering whether he felt that 3-D was waning, because several of the ones I have seen recently really seemed to use 3-D pretty gratuitously. \u00a0In the course of the conversation, he expressed that in his view, movies like Avatar work well for 3-D because an important part of the movie was about inviting the viewers into a world to explore. \u00a0With many of the movies that follow (especially, it seems, the ones I’ve seen), the use of 3-D is for pure effect.<\/p>\n

The relation I see to storytelling and simulation is that the good simulations, through depictions of meaningful interactions and details, help to recreate a vivid experience in which one can tell a great story. \u00a0Just as a great storyteller does not necessarily need a lot of theatrics, a great simulation does not need the full Hollywood effect to be compelling, provided that it has the right elements in which to allow the story to unfold — and resolve the problems\/issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s been awhile since my last post, but I really haven’t seen anything that has caught my eye enough to comment on. \u00a0Of course I am also involved in my super-secret project, called SimsUShare, and then taking care of regular business and such hasn’t left me a lot of time for exploring. \u00a0In a few\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/282"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":3,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":285,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions\/285"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}