{"id":271,"date":"2011-05-20T15:28:10","date_gmt":"2011-05-20T19:28:10","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=271"},"modified":"2011-05-20T15:29:48","modified_gmt":"2011-05-20T19:29:48","slug":"verizon-swings-and-sort-of-misses-with-product-simulation-marketing","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/verizon-swings-and-sort-of-misses-with-product-simulation-marketing\/","title":{"rendered":"Verizon Swings and Sort of Misses with Product Simulation Marketing"},"content":{"rendered":"<p>I just had a &#8216;near miss&#8217; experience with something I thought was going to lead me to a simulator used for marketing a product (&#8216;product simulation marketing&#8217;, as I call it).<\/p>\n<p>I recently bought a Samsung Charge (I&#8217;m not usually so hip with regard to my cell phone), but as I was looking around for an accessory &#8212; that the store should have carried, but did not &#8212; I saw this wonderful banner ad:<!--more--><\/p>\n<p><a href=\"http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/vzad.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-272\" title=\"Verizon Banner Ad with Simulator\" src=\"http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/vzad-300x90.jpg\" alt=\"\" width=\"300\" height=\"90\" srcset=\"http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/vzad-300x90.jpg 300w, http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/vzad.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Do you see the &#8220;Simulator&#8221; link on the right side of the ad (in the middle)?<\/p>\n<p>Of course I could not resist clicking on it, and of course, it led me to:<\/p>\n<h1 style=\"padding-left: 30px;\">Not Found<\/h1>\n<p style=\"padding-left: 30px;\">The requested URL \/simulator\/samsung\/droid_charge\/simulator.html was not found on this server.<\/p>\n<p>Undeterred, motivated by a strong desire to see &#8220;has Verizon really done it?&#8221;, I searched for the Charge simulator and found it off this page:<\/p>\n<p><a href=\"http:\/\/www.verizonwireless.com\/fs-89def\/t1\/customization\/t1\/Support\/live.shtml\">http:\/\/www.verizonwireless.com\/fs-89def\/t1\/customization\/t1\/Support\/live.shtml<\/a><\/p>\n<p>The first entry was for the Samsung Charge Simulator: Changing the Wallpaper:<\/p>\n<p><a href=\"http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/chargesim.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-273\" title=\"Samsung Charge Simulator\" src=\"http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/chargesim.jpg\" alt=\"Samsung Charge Simulator\" width=\"450\" height=\"304\" srcset=\"http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/chargesim.jpg 450w, http:\/\/www.eqsim.com\/blog\/wp-content\/uploads\/2011\/05\/chargesim-300x202.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>It was an instructional tutorial for doing various tasks on the Samsung Charge. \u00a0From a training perspective, it clearly said how to do each function, but I feel this kind of training could benefit from more interactivity (rather than push this, push that). \u00a0This presentation was clearly designed as a training aid, but I wonder if the link from the banner ad went to the same area.<\/p>\n<p>For some time, I have been talking about re-purposing training material as marketing material. \u00a0However, I think the verbatim use (just using the exact same thing) would not be the right approach. \u00a0Training\/support is about teaching skills and solving problems at a detailed level, whereas in a marketing application, I think there would be more of a tie-in to the whole experience (like a case study) and at a higher (less detailed) level, giving the viewer the confidence he\/she can solve the problem, not necessarily taking all the detailed steps.<\/p>\n<p>Again, maybe there is a marketing simulator lurking somewhere that would address these higher-level concerns but in the context of interactive use. \u00a0If anyone does come across such a presentation, please let me know &#8212; I would love to see what they&#8217;ve done as distinct from the training content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just had a &#8216;near miss&#8217; experience with something I thought was going to lead me to a simulator used for marketing a product (&#8216;product simulation marketing&#8217;, as I call it). I recently bought a Samsung Charge (I&#8217;m not usually so hip with regard to my cell phone), but as I was looking around for\u2026 <span class=\"read-more\"><a href=\"http:\/\/www.eqsim.com\/blog\/verizon-swings-and-sort-of-misses-with-product-simulation-marketing\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14,13],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/271"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":2,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":275,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions\/275"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}