{"id":21,"date":"2009-12-22T15:53:56","date_gmt":"2009-12-22T15:53:56","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=21"},"modified":"2010-02-21T15:54:34","modified_gmt":"2010-02-21T15:54:34","slug":"essential-marketing-questions-for-developing-product-simulations","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/essential-marketing-questions-for-developing-product-simulations\/","title":{"rendered":"Essential Marketing Questions for Developing Product Simulations"},"content":{"rendered":"

As I was preparing for a conference call with a prospective client, I tried to boil down the kind of information I look for into a few questions.\u00a0 Here it goes:<\/p>\n

    \n
  1. Why do you think prospects buy your product?<\/li>\n
  2. Why do you think prospects buy your competitors\u2019 products?<\/li>\n
  3. What are the risk(s) your prospects face by not purchasing your product or that of a competitor?<\/li>\n
  4. What do prospects have to know that they may not know already about your product?<\/li>\n<\/ol>\n

    These are fairly general questions aimed at getting insight into what a manufacturer believes is central to why people buy their product.\u00a0 I believe I use the answers to help formulate situations or scenarios which evoke the distinctive or compelling product features.<\/p>\n

    Good product simulation marketing is about providing the right context in which the product is used, not just a faithful reproduction of the device (in the appropriate detail).\u00a0 The goal is to evoke in prospects what it is like to use the product to solve a real-world problem, and hence determining the right set of context(s), based on marketing objectives, is essential.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As I was preparing for a conference call with a prospective client, I tried to boil down the kind of information I look for into a few questions.\u00a0 Here it goes: Why do you think prospects buy your product? Why do you think prospects buy your competitors\u2019 products? What are the risk(s) your prospects face\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/21"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":2,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":23,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions\/23"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}